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Email Marketing

Email Marketing is not dead as some suppose.  even though you must work harder to be heard about the noise.

Keep in mind the best email subscription forms requires you to put in very little information.  The true best is first name and email.  The more you ask for the less fill it out.   They just close out of the page when you start to ask for too much information.    You can share all you want once they have opted in.

By Law, you do not have the right to buy a list or take everyone you have ever met and put on your email list.   Best is a double opt-in as it totally protects you and helps you keep a clean list.

There is a multitude of choices when choosing an email responder system.  You can go with the Cadillac of systems with Infusion Soft or something much more reasonable like Aweber.   What determines your choice is what do you need it to do.   Do your research.  Infusion Soft offers a ton of bells and whistles to segregate your lists while Aweber gives you a great simple platform with a high delivery rate.

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Keeping Employees Happy

Tips on Keeping Employees Happy

Allowing a Semi-Casual Dress Code

Employees that have a casual, stress-free time at work they will also be more productive.  As the business owner or manager, it is your responsibility to set the ground rules before opening up this can of worms as semi-casual or casual has different meanings to different people It also depends on their face to face contact with clients.  Before making this decision you will want to include all the key people to narrow down your guidelines.   Another area on the dress is allowing for individuality so their passion and personality emerge.  Dress codes are a thing of the past. Individuality trumps uniformity every time.

Make training available

We live in a world where a good majority believe in personal development.  Make that available as a perk or at partial reimbursement.   Offer training on a regular basis so they learn what each department does to create a better-educated employee.  This helps them to be invested in the success of the company. Keep in mind today training can be done as a webinar on a platform like Zoom or Go to Meeting, so it doesn’t have to take them off location.

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7 Offline Marketing Tips for 2018

Check out these 7 Offline Marketing Tips for 2018.

Everyone is more familiar with online marketing but that is not the be all end all.   Marketing is like putting a puzzle together and there are many pieces.   The number one word that should come to mind for both is Relationships.  People buy from people the know, like and trust.

  1. Have an event or sponsor an event. You want the advertising of your brand front and center. Example if you are Tire and Auto company you might want to have an event for Women to show them how to take care of their vehicle.   Many times, this leads to new business as you have now become someone they can trust.
  2. Donate a product of gift certificate: When you donate a gift certificate for a great cause that is a win but when they become a returning customer because they liked your service or product that is a win – win.    This is getting your name out there to many that may not have ever hear of you or may have never seen your location as it might not be easily visible.   Don’t forget to sponsor the local school sports teams in your area.

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Goal Setting for Entrepreneurs

We have all heard the term “Smart Goals”.   Goal setting for entrepreneurs is not different than goal setting for CEOs.   Everyone has different goals.

Make sure your goals are

Specific

Measurable

Attainable

Realistic

Timely

Let’s look at realistic.   Do make your goal unattainable as you will only beat yourself up for not obtaining that goal.   Keep in mind some goals look great on paper but are much more difficult to achieve.  On the other hand, don’t make them so simple that you are guaranteed to reach them.  Goals are meant to stretch you.

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5 Collection Agency Benefits

If you have ever said I hate collections or that isn’t my job.  Look at these 5 collection agency benefits.   Any company who have unpaid invoices for 30-45 days need to hire a reputable Collection Agency?  Check out these 5 Benefits to using a collection agency.  This is considered your Bad Debt on your profit and loss statement.   Collections can be managed by an internal employee or outsourced to a reputable collection agency.

Remove Emotion from the Equation

By hiring a third-party collection agency makes is more cost effective and it removes all the emotion from the equation.  This also takes the stress and frustration off the business owner.  It many times will allow the company to salvage a business relationship with the debtor.

Wearing Too Many Hats

In the majority of business, the sales consultants not only have the position of a quota of sales, but they also must take care of collections as well.   If they paid based on commission, this can affect their paycheck.  This will leave you a disgruntled employee.

Don’t Waste Time and Money

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Tips You Can Use to Repair Your Credit

Here are a couple tips you can use to repair your credit.

All cases of bad credit are not a result of people being irresponsible. Some bad credit is strictly because of unexpected hardships that affect their financial situation. You may have been that person who paid your debts on time maybe even before due and then the next day an accident, job loss or health situation changes everything overnight. This can wreck your great credit rating and it was out of your control.

You can hire a repair service to get disputed entries removed from your report. But did you know that you can often get the same results at a much lower cost? It can be time-consuming. Below you will find 2 tips that can help you correct your reports yourself.

Option #1: File a Dispute with the Credit Bureaus

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Even Santa Needs a Budget

Have you thought about it,  even Santa Needs a Budget?

Can you imagine if Santa didn’t determine how many children he had to buy for before he started making toys?

When planning out your Christmas List create the budget to go with it.

  1. It is very simple to set up and Excel page to plan and track your spending.   I’m sure if you looked online there is an app for that.
  2. Make a list of all the wonderful people in your life you want to purchase a gift for. Don’t forget the people who deliver your mail or pick up your trash or any other services you receive on a regular basis.
  3. Put the amount you are planning to spend next to them
  4. Total the amount of all those gifts

If you just choked at the total it is time to reassess the amount you are spending on each.

Christmas is meant as a time of giving what you can afford, not going into debt.   Don’t get caught up in the merry-go-round of keeping up with the Jones’ when the Smiths are drowning in debt. Create some traditions that have nothing to do with money but the true meaning of Christmas which is giving from the heart.

Here are some suggestions that cost nothing or very little to give but could be priceless.

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How to Create Your Family Budget

Learn simple tricks how to create your family budget.

If you are single the job is much easier. Singles tend to have a pretty good handle on what they earn and what they have for expenditures. Creating a Family Budget is an entirely different animal.
Families typically have multiple sources of income such as 2 incomes. This being the main reason it is necessary to create a true budget. However, sticking to a budget can be difficult but can enhance your family financials greatly allowing you to save for the important things in life such as college or vehicle.

Let’s get started:

1. Make a list of all income no matter how large or small. If some income is based on commission or can fluctuate always base on the lowest amount.
2. Start listing all your expenses on your phone or a notebook for at least a month. You will want to keep all your receipts and ask family members to turn theirs in at the end of each day, otherwise, they get lost.
3. Total your expenses for the month. Include everything! Monthly bills, groceries, lunches, gas, and parking costs. Don’t leave out ANYTHING.
4. Now gather the family and find out how you can trim your expenses. There are some things that are nonnegotiable expenses and others that could involve maybe fixing coffee at home instead of stopping at Starbucks or planning to take your lunch twice a week instead of eating at St Louis Bread Company.

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Is Your Spouse a Workaholic?

Tips to Keep Your Marriage Healthy if your spouse is a Workaholic.

Use these tips to keep a happy marriage and live with your WORKAHOLIC spouse.

  • Don’t be a Nag. Nagging or complaining will not work.  Try using a positive tone when talking about what they missed because of work.  Maybe a dinner with negative or the defensive tactics will kick in.
  • Stop Enabling your spouse’s behavior as a workaholic.  Do not change your times and delay meals or activities just because you “hope” they might be home by then.   Be careful about interrupting your children’s typical bedtime trying to keep them up to see your spouse.Workaholic
  • Leave them be. Show them the consequences that come from working too much.  Go on and take your children to the movies or to Disney.  Even if it means leaving that spouse behind.  Continue making memories with the important people in your life.  Do not put your life on hold because they can’t take time off or refuse to take time off.

Work Work Work

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Stop Sitting Too Much – Exercise

Stop Sitting Too Much.

Do you think exercise is important?

As a business owner if your employees stay healthy it saves you on productivity, insurance, training, and morale.  According to the World Health Organization, 3.2 Million deaths can be attributed to lack of physical activity.

Are you sitting too much?

Here are a few tips on ways to stay in shape while at work.  As we know the problem with most exercising is life requires our time that is priceless and has to be used in other ways.    If you could accomplish this missing link at work, why wouldn’t you?  Therefore, many companies are adding incentives for getting healthy.

Do you think staying healthy is important?

Article #1:  #1 in the article they talk about being a Twinkle Toes and tapping your feet under your desk for circulation.   That is certainly a simple way that all of us can get in a little exercise.

Article #2: This is a tremendous article with visual moving instructions.  One that that got my attention was called the Hallelujah.  Simple as sweeping arms above your head and down again as you step from side to side.   They say yelling Hallelujah is totally optional.   For those who do this at church, it may come a little more natural.

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