5 Ways to Enhance your Brand Image
You will want to make sure you are honest with yourself about your Brand. Your Brand is typically your baby and we can become very sensitive about it.
Keep in mind you are only reviewing your Brand because you want the BEST
You also want to be perceived as the BEST. Keep the greater goal in mind. Your logo and Brand may look exquisite and could have cost you a small fortune but it doesn’t mean it is creating the right image for you or attracting the right clients. Nor does it mean it is up to date in style and color.
Early introductions are Vital…
Do customers know what you are selling or offering immediately or do they have to try and decipher what your BRAND is?
What feelings does your logo or brand evoke…
When they see your brand does it bring out any emotion in them to take action? Keeping in mind if your target market is women. You really have to conquer this right out of the gate.
Does it tell a Story…
If it doesn’t tell a story on its own, what is it going to take for you to be able to explain to your customers to get the Brand and Image to connect… You don’t get much time to make a GREAT first impression.
Did you choose the best colors for your brand and industry…
You need to know how people react to your Brand which included the color you choose. Is your Brand out of date? Is the color Green you are using from the 80’s or 90’s? Know the colors that create the perfect atmosphere for them to accept what you are trying to convey.. In other words TRUST!!
Does your Brand make you appear as a small business….
Create the feel they are safe in your company’s hands. That needs to have the feel and safety of a large company with the customer service of a small company.
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