Have you thought about your competition? 5 Strategic Ways to Upset Your Competition? How you will strategically plan to Upset your Competition by Beating them? What do you need to do? Do you have a Strategy or are you just hoping you have a better product or service.
Business is like a game in the fact it takes a team and there is no I in the team. To upset your competition and get their attention it will require the “TEAM” to work together.
Define what sets you apart. Why do they want to do business with you rather than the “other” company? How do you want to be perceived in the business arena? Keep in mind we do business with people we know – like – trust. Whether you like it or not other businesses will continue to open and pull some of your market share. This is why your BRANDING is so important.
Choose your Separator
What does your company or service do that separates the men and the boys. You need something that will make you stand out. Something they at least will take a second look at. It could be Quality, Customer Service, Price or Exclusivity but you need something for potential customers to measure you by.
The Money is in the List
We have all heard this but it is true. Your database is your pipeline. This is your advantage to continue your marketing efforts. It is a proven fact it is much more of an investment to influence a new customer than to keep an existing one.
Engage your Customers with communication
Take time to listen to your customers. If you listen they will tell you what they want and need. This can be done through social media venues; marketing companies or go straight to your list with a survey. Most customers want to be heard but many companies never listen.
The AND then SOME
This is how you keep outstanding customers. Going above and beyond what you promised. Customers also like to be in the know. Let existing customers know what is happening first. Do you have a new product, new division or new employee… Everyone who is privy to information first feels a part of something bigger. That helps build brand advocates.
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