What Is Local Search?Local search simply means the search engine (ex: Google – Bing) target a specific location. Some potential clients and or prospects search via local search. This is done by using keywords and location. Example: If a person in St Louis types in “Organic Food Market” into Google, they are going to get a list of any local collection agencies per their location and they are going to get all the paid ads and organic ranked locations. If that same person puts in “St Louis Organic Food Market” they will get a very long list of local stores. It is in your best interest to be listed in your local area especially if you are a brick and mortar location and only do business in your area.
Getting ListedYou will need a website to be listed. You need to consider these things when creating your website.
- Domain name that reflects what you do or what solution you have for their pain
- Add keywords to your pages that help Google find you for what you do specifically
- List your business name, address and phone number information (make sure you use the same address on EVERYTHING!
- Google Places